THE VOGUE BEAUTY EDIT
The Vogue Beauty Edit is a curated selection of skincare essentials, brought to life by Vogue Italia in an exclusive and collectible format.
Conceived as both a gift and a ritual, the edit includes eight premium products — from cleansers and serums to creams, masks, and SPF — designed to guide users through a complete skincare routine, from morning to night.
SERVICES
E-commerce creation
E-commerce Strategy
E-commerce Platform Management
Coordination of the digital launch
Newsletter copywriting
The project focused on creating an e-commerce experience capable of reflecting the prestige of the Vogue brand while making the Beauty Edit box accessible to a wide audience.
I worked on a clean and dynamic online shop that highlighted the elegance of the reusable red box — designed as a timeless keepsake — and enhanced the storytelling of each product included in the collection.
The design aimed to deliver a seamless shopping journey, balancing functionality and aesthetic value, while aligning with Vogue’s editorial voice and premium positioning.
The main goal was to communicate the desirability of the box - priced at €139 - for a total value of products contained in the box exceeding €350.
To support the launch, I curated digital assets and content that combined product storytelling with evocative imagery, enhancing the narrative of beauty as both luxury and daily ritual.