Studio Flera takes its name from the Greek word Phleare, — to bloom.
It is a creative boutique founded by Stefania Marino, specializing in the creation of Social Media and E-commerce strategies for beauty, wellness, and niche perfumery brands.
Born in Milan, Studio Flera has an international character and soul and is ready to go everywhere.
About the Studio
I’m Stefania, a beauty enthusiast with over a decade of experience in managing social media and e-commerce channels for both international companies and independent businesses in the beauty, publishing, and luxury sectors.
I have collaborated with brands such as Vogue, Condé Nast, Pomellato, and ClioMakeUp, building expertise in driving engagement, growth, and brand storytelling.
My approach combines strategic insight, a keen eye for aesthetics, and a deep understanding of premium brand positioning.
This extensive hands-on experience is complemented by a degree in Marketing & Advertising at IULM University of Milan, providing a solid foundation in the principles of brand management and sophisticated communication.
Meet the Founder
What I can do for your brand
At Studio Flera I crafts social media and e-commerce strategies that are both aesthetically refined and strategically impactful. My Mission is to help brands distinguish themselves, grow, and fully realize their potential through thoughtful, original, and visually elegant approaches.
I can help you with:
Social Media Management | E-commerce Strategy | Newsletter & E-mail copywriting
My approach is collaborative, intentional and tailored.
I mean each strategy as a journey based on four solid main pillars:
1. Listening: I start by understanding the brand’s essence, vision and goals with a preliminary call with the client
2. Strategising: Together with the client, we define a clear roadmap that combines creativity with measurable actions
3. Creating: From social content to online stores, I bring your story to life with design, strategy and execution
4. Reporting and evolving: I costantly monitor, optimise and refine the strategy, ensuring the brand continues to grow and adapt
My methodology
Just as in life, in work it is essential to have clear and deeply rooted values that guide every strategy and collaboration. Here are mine:
— Aesthetic excellence at the core: Every project is shaped with a refined sense of beauty, informed by a deep understanding of luxury sector. Working with me means your brand will feel visually coherent, elevated, and thoughtfully crafted
— Imagination sparks, analytics steer: Beautiful ideas meet measurable outcomes, because numbers matter as much as imagination. With a strong analytical foundation, every creative decision translates into measurable growth
— Beauty as inspiration: I believe in the power of beauty to help people express their untapped potential and unique identity. I thrive on working with small, emerging brands that have a story to tell, embracing challenges as opportunities for creative growth
— Kindness and integrity: I strive to practice generosity, respect, and integrity in every interaction, building collaborations grounded in trust and authenticity.